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Economy and Business

Right-time marketing
Right-time marketing is an approach to marketing which selects an appropriate time and place for the delivery of a marketing message.As the number of vendors and delivery channels has increased, custo ...
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Services marketing
Services marketing relates to the marketing of services, as opposed to tangible products. A service (as opposed to a good) is typically defined as follows:The use of it is inseparable from its purchas ...
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Use of technologies
Marketing management can also rely on various technologies within the scope of its marketing efforts. Computer-based information systems can be employed, aiding in better processing and storage of dat ...
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Buying behavior
A marketing firm must ascertain the nature of customers' buying behavior if it is to market its product properly. In order to entice and persuade a consumer to buy a product, marketers try to determin ...
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Marketing planning
The marketing planning process involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, as well as to an organization's overall marketing str ...
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Types of marketing
Account planningAffinity marketingAggressiveness strategyAgricultural marketingAlliance marketingAmbush marketingArticle marketingArticle video marketingAssociation of Publishing AgenciesBrand languag ...
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Marketing concepts
A firm in the market economy survives by producing goods that persons are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence ...
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Marketing
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.From a societal point of view, marketing is the link betwee ...
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Topics
Basic functionsManagement operates through various functions, often classified as planning, organizing, staffing, leading/directing, controlling/monitoring and motivation.Planning: Deciding what needs ...
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Historical development
Difficulties arise in tracing the history of management. Some see it (by definition) as a late-modern (in the sense of late modernity) conceptualization. On those terms it cannot have a pre-modern his ...
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Nature of managerial work
In for-profit work, management has as its primary function the satisfaction of a range of stakeholders. This typically involves making a profit (for the shareholders), creating valued products at a re ...
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Definitions
Views on the definition and scope of management include:Management defined as the organization and coordination of the activities of an enterprise in accordance with certain policies and in achievemen ...
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Etymology
The verb 'manage' comes from the Italian maneggiare (to handle, especially tools), which derives from the Latin word manus (hand). The French word mesnagement (later ménagement) influenced the develo ...
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Management
Management in business and organizations is the function that coordinates the efforts of people to accomplish goals and objectives using available resources efficiently and effectively. Management com ...
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Professional qualifications
There are several related professional qualifications, that can lead to the field:Generalist Finance qualifications:Degrees: Masters degree in Finance (MSF), Master of Financial Economics, Master of F ...
category:    2014-3-15 17:45
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