Right-time marketing is an approach to marketing which selects an appropriate time and place for the delivery of a marketing message.As the number of vendors and delivery channels has increased, custo ...
Services marketing relates to the marketing of services, as opposed to tangible products. A service (as opposed to a good) is typically defined as follows:The use of it is inseparable from its purchas ...
Marketing management can also rely on various technologies within the scope of its marketing efforts. Computer-based information systems can be employed, aiding in better processing and storage of dat ...
A marketing firm must ascertain the nature of customers' buying behavior if it is to market its product properly. In order to entice and persuade a consumer to buy a product, marketers try to determin ...
The marketing planning process involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, as well as to an organization's overall marketing str ...
A firm in the market economy survives by producing goods that persons are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence ...
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.From a societal point of view, marketing is the link betwee ...
