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The movement toward globalization in our world serves as an important reason to examine Cultural Studies. According to Richard Longworth, author of “Caught in the Middle: America’s Heartland in the Age of Globalism,” it is just getting started. We are now in the stage of re-invention instead of industrialization. In the past 20 years, communication technology has made this possible and has moved very rapidly.[8] Because we are increasing communication worldwide, globalization has a major effect on how we look at Cultural Studies because we are constantly being exposed to the ideologies of mass media. In addition, human culture itself is becoming more unified as a result of globalization. For example, Stuart Hall has striven to combine many topic areas of study, such as interpersonal relationships and the influence of the media. He believes we should be studying the unifying atmosphere in which they all occur and from which they emanate—human culture.[9] This human culture is starting to become more and more unified itself because of globalization and therefore can be further examined through Cultural Studies. |
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