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Scholars have targeted self-help claims as misleading and incorrect. In 2005 Steve Salerno portrayed the American self-help movement—he uses the acronym SHAM: the Self-Help and Actualization Movement—not only as ineffective in achieving its goals, but also as socially harmful.[3] "Salerno says that 80 percent of self-help and motivational customers are repeat customers and they keep coming back 'whether the program worked for them or not'."[37] Others similarly point out that with self-help books "supply increases the demand... The more people read them, the more they think they need them... more like an addiction than an alliance."[38] Self-help writers have been described as working "in the area of the ideological, the imagined, the narrativized.... although a veneer of scientism permeates the[ir] work, there is also an underlying armature of moralizing."[39] Christopher Buckley in his book God is My Broker asserts: "The only way to get rich from a self-help book is to write one".[40] |
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