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Everyday life is what a person daily does, feels, and thinks. Much of everyday life is automatic in that it is driven by current environmental features as mediated by automatic cognitive processing of those features, and without any mediation by conscious choice, said John A. Bargh.[1] Daily life's sociology is a sociology branch that investigates everyday life's meaning and organization. Jack Douglas's Everyday Life Sociology is among this field's early statements.[2] Over the years, what people do in their everyday lives has dramatically changed. Different media forms serve different purposes in different individuals' everyday lives--which gives people the opportunities to make strategic and rational choices about what media form(s)--watching television, using the Internet, listening to the radio, reading newspapers or magazines, etc.--most effectively help them to accomplish their tasks.[3] Some people, however, increasingly use the Internet more often every day--and over all other media forms. Even though many people feared that the Internet would not allow people to sustain quality relationships or valuable interactions, increasing numbers of people now use the Internet as communication forms in their daily lives.[citation needed] |
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