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The House Un-American Activities Committee investigated Hollywood in the early 1950s. Protested by the Hollywood Ten before the committee, the hearings resulted in the blacklisting of many actors, writers and directors, including Chayefsky, Charlie Chaplin, and Dalton Trumbo, and many of these fled to Europe, especially the United Kingdom. The Cold War era zeitgeist translated into a type of near-paranoia manifested in themes such as invading armies of evil aliens, (Invasion of the Body Snatchers, The War of the Worlds); and communist fifth columnists, (The Manchurian Candidate). During the immediate post-war years the cinematic industry was also threatened by television, and the increasing popularity of the medium meant that some film theatres would bankrupt and close. The demise of the "studio system" spurred the self-commentary of films like Sunset Boulevard (1950) and The Bad and the Beautiful (1952). In 1950, the Lettrists avante-gardists caused riots at the Cannes Film Festival, when Isidore Isou's Treatise on Slime and Eternity was screened. After their criticism of Charlie Chaplin and split with the movement, the Ultra-Lettrists continued to cause disruptions when they showed their new hypergraphical techniques. The most notorious film is Guy Debord's Howls for Sade of 1952. Distressed by the increasing number of closed theatres, studios and companies would find new and innovative ways to bring audiences back. These included attempts to literally widen their appeal with new screen formats. Cinemascope, which would remain a 20th Century Fox distinction until 1967, was announced with 1953's The Robe. VistaVision, Cinerama, and Todd-AO boasted a "bigger is better" approach to marketing films to a dwindling US audience. This resulted in the revival of epic films to take advantage of the new big screen formats. Some of the most successful examples of these Biblical and historical spectaculars include The Ten Commandments (1956), The Vikings (1958), Ben-Hur (1959), Spartacus (1960) and El Cid (1961). Also during this period a number of other significant films were produced in Todd-AO, developed by Mike Todd shortly before his death, including Oklahoma! (1955), Around the World in 80 Days (1956), South Pacific (1958) and Cleopatra (1963) plus many more. Gimmicks also proliferated to lure in audiences. The fad for 3-D film would last for only two years, 1952–1954, and helped sell House of Wax and Creature from the Black Lagoon. Producer William Castle would tout films featuring "Emergo" "Percepto", the first of a series of gimmicks that would remain popular marketing tools for Castle and others throughout the 1960s. In the U.S., a post-WW2 tendency toward questioning the establishment and societal norms and the early activism of the Civil Rights Movement was reflected in Hollywood films such as Blackboard Jungle (1955), On the Waterfront (1954), Paddy Chayefsky's Marty and Reginald Rose's 12 Angry Men (1957). Disney continued making animated films, notably; Cinderella (1950), Peter Pan (1953), Lady and the Tramp (1955), and Sleeping Beauty (1959). He began, however, getting more involved in live action films, producing classics like 20,000 Leagues Under the Sea (1954), and Old Yeller (1957). Television began competing seriously with films projected in theatres, but surprisingly it promoted more filmgoing rather than curtailing it. Limelight is probably a unique film in at least one interesting respect. Its two leads, Charlie Chaplin and Claire Bloom, were in the industry in no less than three different centuries. In the 19th Century, Chaplin made his theatrical debut at the age of eight, in 1897, in a clog dancing troupe, The Eight Lancaster Lads. In the 21st Century, Bloom is still enjoying a full and productive career, having appeared in dozens of films and television series produced up to and including 2013. She received particular acclaim for her role in The King's Speech (2010). |
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